Grupo Promesa's mission is to transform Mexico's environmental culture through the promotion of practices such as recycling, saving water and reducing energy resources. As of early 2024, their flagship education program is in 400 schools, reaching nearly 50,000 students. Through their network of schools, corporations, and households that recycle into their campaigns, Grupo Promesa works closely with large brands to provide a full circular economy solution to their product waste. Over the years, they recycled more than 625,000 kg of waste, and that is just a drip in the bucket for the potential of waste management across Mexico.

We have been working with Grupo Promesa to expand their model to new cities in Mexico, starting with Guadalajara and Monterrey, and continue to support their transformative work within the waste industry.